There two types of Google+ accounts which can be connected to BE: owned google+ accounts and non-owned google+ accounts. The main difference that on the “non-owned google+ accounts” you are not able to engage with the customer directly from Brand Embassy. In both types, you will see the number of shares, pulses and comments.
To connect a Google+ page to Brand Embassy, click on the “Add Google+ page” button on Social Channel settings.
Once you select the page and click on “Add Google+ pages”, the channel will be created and visible on your Social Channel list.