Topics Insights

Topics Insights shows the most discussed topics on the digital channels.

The 'Topics by source type' graph shows the top ten incoming topics divided by digital channels on which they have been mentioned on. Digital channels include social channels, discussion forums, blogs, and news.

The 'Topics by social accounts' graph shows the top ten incoming topics sorted by social accounts connected to Brand Embassy. You have connected these social accounts to Brand Embassy through the Settings or with help of our account managers.

The 'Topic evolution' graph shows the trend of topics volume on the digital channels. You can see which topics have gained more mentions within the chosen time period.

The 'Topic relationships' shows correlation of the top ten most discussed topics.

Tip: You can set a time range of the report to today, yesterday, week, month or custom time period with the calendar filter placed on the top right of the screen. The date filter will apply to the whole report. Additional filters allow you to filter the report by sources, sentiments and tags.