Connect any channel you are communicating with your customers, to handle their requests from Brand Embassy.
Choose Social Channels in settings. You can connect all the supported channels (Facebook, Twitter, Instagram, Youtube, WhatsApp etc.). Some of the accounts can be listened to (yes, even your competitors!) but you must have admin rights to respond on the page.
Select a specific social account and follow the instructions to grant Brand Embassy the needed permissions. Once the channel is connected, enable direct messages (available for Facebook and Twitter).
NOTE: Admin permissions/ account credentials will be needed for connecting the channel.